Category: Member Content

Unfortunately, the unauthorized use of a celebrity’s name and image has become a deceptive marketing practice frequently used by dishonest online marketers. This type of promotion typically claims (falsely) that a public figure has used or endorsed what is billed...

The Federal Communications Commission (FCC) has proposed to fine Sinclair Broadcast Group, Inc. (Sinclair) $13,376,200 because it apparently failed to make required disclosures regarding paid-for broadcast programming. The proposed fine is the largest ever under the FCC’s sponsorship identification rules...

My last column for 2017 is an appropriate time to look back at the consolidation, merger, and acquisition activity by and among PR firms. According to data compiled by my law firm, there were 103 publicly announced and completed transactions...

Public relations firms increasingly develop content and websites for their clients’ programs, products, and services. It is also common for PR firms to enter into client agreements in which they are asked by their clients to “comply with all laws.”...

Public relations activities across Africa are under a microscope like never before. This renewed interest is for many reasons and while continued economic growth in key African markets is one of them, the most notable reason is the scandal that...

Analysis by Heather Kernahan, President, Hotwire North America for the ICCO World PR Report Rapidly evolving are two words that can be used to describe the state of the PR industry in North America in 2017. This is because we...

Still new to the South African market, podcasting has yet to reach its full potential. But moves are being made to increase its presence. Original article by Michael Bratt, The Media Online According to Statista, almost a quarter of the US...

China, a record-holding country: They constructed the longest bridge in the world and they also hold the record for having the most citizens living in one country with the same surname.  Chinese journalists use mobile websites for their research and social...

The biggest challenges for the PR industry are the matters related to cybersecurity and Internet of Threats which is how Melissa Hathaway, one of the leading experts in cybersecurity who worked for Bush’s and Obama’s administration, calls the Internet of...