Category: Blogs

Let’s all face it: it’s 2026 and we have to embrace what is now called the “chronically online” aspect of ourselves and bring it into our daily lives, and into this industry more so. The traditional wall between “serious” corporate...

The ICCO Global Summit took place in Mumbai in November 2025. This article is being written weeks later, with January 2026 already underway. That delay is intentional. Some ideas need distance. Some conversations need time to collide with reality. And...

December 15, 2025:The International Communications Consultancy Organisation (ICCO) is pleased to announce the appointment of Guillaume Labbez as ICCO Institutional and Government Affairs Coordinator, a non-executive role established to strengthen ICCO’s engagement with international institutions and government affairs networks worldwide. In this role,...

Earlier this year, my colleague Walter Westerlund and I won the ICCO NextGen PR World Cup 2025. That alone was incredible. But what came next was even greater: the chance to travel to Mumbai and present our idea at the...

December 01, 2025: The International Communications Consultancy Organisation (ICCO) has announced its newly constituted Executive Committee (ExCo). Representing 22 Member Associations across the globe, ICCO continues its mission as the global voice of public relations and communications consultancies. The new...

Creativity in PR has always thrived on diversity of thought. Today, that diversity isn’t just cultural or geographic—it’s generational. The best ideas now emerge not from any single age group, but from the friction and flow between them. From Gen...

For a long time, the relationship between brands and creators was transactional. But in an age where Gen Z and Millennials crave authenticity and purpose, that model is no longer enough. The most impactful campaigns are no longer about just...