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Tag: Creativity

Don’t let storytelling become a fantasy

Article by Petra Sammer, Chief Creative Officer at Ketchum Germany Over the last few years, storytelling has become one of the most frequently used buzzwords in PR.  The accepted wisdom now seems to be that, the future of communications lies in...
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ICCO and PRWeek launch World PR Report 2016

The World PR Report 2016, published by ICCO and PRWeek, has today launched at the Global ICCO PR Summit in Oxford. The report, presented by Francis Ingham, Chief Executive, ICCO, is the annual analysis of the international public relations industry. The...
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2015 Cannes Lions Cheat Sheet

By MitchCommGroup  @mitchcommgroup This week is the 2015 Cannes Lions International Festival of Creativity. Cannes Lions recognizes and awards the year’s best creative ideas across 16 categories, covering everything from traditional print and film communications to technology and product design. Cannes Lions believes creativity is...
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Getting ready for your first Cannes Lions?

by Gabriela Lungu, integrated creative director & Cannes Lions veteran [av_font_icon icon=’ue8f2′ font=’entypo-fontello’ style=” caption=” link=’https://twitter.com/GabrielaLungu’ linktarget=” size=’40px’ position=’left’ color=’#4d9ec6′ av_uid=’av-25m3x1′][/av_font_icon] @GabrielaLungu     Congratulations! Your firm is sending you to Cannes Lions!  It’s the most important International Festival of Creativity...
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