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Tag: Amec

AMEC, ICCO and PRCA launch new version of guide to PR measurement

AMEC, the International Association for Measurement and Evaluation of Communication, the International Communications Consultancy Organisation (ICCO), and the PRCA,  the UK Public Relations Consultants Association, have today launched a new version of their web-based guide to public relations measurement. The new-look guide, entitled ‘The...
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ICCO welcomes refreshed Barcelona Principles

ICCO has welcomed the revised Barcelona Principles, following their launch by AMEC this morning in London. The announcement of the Barcelona Principles 2.0 can be read here. Francis Ingham MPRCA, PRCA Director General and ICCO Chief Executive said: “These refreshed Barcelona principles...
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