Category: Member Content

When is something truly creative?  The question kept coming up as our jury deliberated over 1,800-plus entries. As you might imagine, the debate was robust. Just a few years ago, I was spending my evenings during the weeks leading up...

The APRA conference held recently in Botswana was a melting pot of ideas, commitments, discussions, leadership and creativity.    Bridget von Holdt, ICCO President for Africa gives her view.   Ethics remains #1 Robyn de Villiers, Vice President of APRA began...

Artificial intelligence (AI) may transform the way we work, but at its core PR is about relationships and storytelling, and that human element isn’t changing any time soon. This was the message from Nitin Mantri, ICCO Vice-President, PRCAI President, and...

The European Union’s General Data Protection Regulation (GDPR) becomes enforceable on May 25, yet some U.S.-based ad tech companies still seem to believe (or hope) that it will not impact them. That is potentially a very risky position to take,...

With the World Economic Forum’s 2018 Annual Meeting now in full swing, I noticed a common thread emerge through a number of meetings and sessions: a focus on building inclusive work environments that foster a caring culture. I had the pleasure...

The World Economic Forum Annual Meeting in Davos, Switzerland, begins tomorrow. Davos is an intense week, with seemingly more events and discussions taking place this year than ever before, on the most important business, political, environmental, and societal issues impacting the...

If you’ve read this blog before, you will have heard me talk about the impact of A.I. Unsurprisingly, A.I. remains one of the biggest topics of conversation at the World Economic Forum this year. But what has struck me is a recurring...

In the past, if you mentioned personally identifiable information (PII) to someone in the ad tech ecosystem, they might cringe and emphatically state that they do not collect or process PII. The common belief was that if PII were included...

With only a few months to go before the European Union’s General Data Protection Regulation becomes enforceable, the Interactive Advertising Bureau’s Technology Laboratory (IAB Tech Lab) has published an advisory that seeks to explain how ad tech companies can comply...