Category: Member Content

Author: Paul Holmes “A brand is what a brand does,” Flaherty said. There has been a big generational shift in expectations of how companies will act and how they will take a position on the issues of today. HELSINKI— The...

Author: Paul Holmes The PR industry needs to offer greater flexibility and greater freedom to employees if it is to attract and retain the necessary talent for future success. HELSINKI—The PR industry needs to offer greater flexibility and greater freedom...

Author: Paul Holmes “There are companies that are good at CSR, foundations, cause-related marketing, customer service, and they think that makes them a purpose-driven brand.” HELSINKI—Is purpose-driven marketing the way forward or is the risk of a backlash making purpose...

Author: Paul Holmes Technology’s greatest potential is in its ability to empower humanity, Text 100 chief executive Aedhmar Hynes told the ICCO Summit in Helsinki this morning. HELSINKI— Technology’s greatest potential is in its ability to empower humanity, Text 100...

Blog by Henrik Rydenfelt, Researcher, University of Oulu; Vice Chair, VEN – The Finnish Council of Ethics for Communication Communication ethics is the critical reflection and revision of practices of communication. The scope of this reflection may be narrow or wide. Narrowly speaking, it...

By Elise S. Mitchell, President of ICCO; CEO, Mitchell and Dentsu Aegis Public Relations Network Last week at our global summit in Helsinki, I was elected to serve as president of the International Communications Consultancy Organisation. I am proud to assume this role,...

Fred Cook, Chairman of Golin, Director of the USC Center for Public Relations In addition to being the Chairman of Golin, I teach Public Relations in the Annenberg School at the University of Southern California. Every week, I ask my...

Article by Manoj Nair, Associate Editor, Gulf News First came the “influencers” and now marketing services firms in Dubai are setting up full-fledged divisions to match them with potential brands and select campaigns. And then there are the talent agencies —...