Category: Member Content

The Martech landscape is fragmented, global, and moving fast. That’s why cross-border deals in the sector often create outsized value. Here’s why they work so well: Global client needs – brands run international campaigns and want partners who can support...

Not all buyers are created equal. And not all agencies attract a premium. When we speak to acquirers actively looking in the creative space, here’s what consistently makes agencies stand out: • A differentiated positioning: a clear “why us” that...

Ethos Partners is pleased to announce its investment in House of Marketers, backing founder and CEO Inigo Rivero and the wider management team. Experienced media executive John Farrell has been appointed Chairman to support the business through its next phase...

The best deals don’t just happen. They’re designed. When a client approached us about a future sale, there was no rush. They were thinking years ahead. That time made all the difference. Together, we: Reviewed their positioning and value drivers...

When you hire an M&A advisor, you’re not just paying for process management. You’re investing in outperformance. Here’s what that means in real terms: Higher Valuation – Skilled advisors position your business to attract the right buyers, driving competition and...

One of the hardest decisions in M&A advisory isn’t about the deal you close but the deal you don’t. Recently, we were deep into a process with a great business, a willing buyer, and a clear path to completion. Then...

When negotiating a deal, M&A or otherwise, the order in which you tackle issues can make or break the outcome. Some negotiators want first to lock in the headline terms, such as valuation, structure, and key economics (the big stuff)....

If you’ve ever had your agency valued and felt the number didn’t quite reflect reality, you’re not alone. Many agency valuations miss the mark because they focus on mechanics rather than market dynamics. Here’s what typically goes wrong: 🔹 Over-Simplified...

Few things are more frustrating for a seller than a buyer walking away just before the finish line.  Months of work, endless management meetings, and expensive diligence – all gone. But here’s the truth: late-stage walkaways are rarely “out of...

In M&A, great deals don’t start with clever negotiations – they begin with exceptional research. The best transactions are built on deep, thoughtful insight: Understanding market trends before they become obvious. Mapping the competitive landscape with precision. Knowing which buyers...