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Tag: David Gallagher

Don’t let storytelling become a fantasy

Article by Petra Sammer, Chief Creative Officer at Ketchum Germany Over the last few years, storytelling has become one of the most frequently used buzzwords in PR.  The accepted wisdom now seems to be that, the future of communications lies in...

12 International PR Developments To Watch

Written by: David Gallagher @TBoneGallagher Senior Partner/CEO Ketchum Europe President, ICCO Sometime over the past decade, the PR agency business evolved from ‘burgeoning’ to ‘nearly established’ (my benchmarks) as a global industry, with national trade associations representing thousands of agencies...

PR Agencies Are Changing – And Not A Moment Too Soon

Written by: David Gallagher @TBoneGallagher Senior Partner/CEO Ketchum Europe President, ICCO One of the benefits of volunteering time to be active in industry associations like ICCO is the opportunity to learn from colleagues, thought-leaders and even competitors on what’s going...

ICCO Global Summit: Message from the President

  Dear PR agency leader, Running a successful PR consultancy is not getting any easier, is it? Clients want more for less. Good people are hard to find and harder to keep. Competition is relentless, and from unexpected quarters.  And...

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