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Category: Member Content

Crisis Communications – It's not what you say…

Blog post by Adrian Wheeler, Partner, Agincourt Communications Air travellers, PR people and other people (everyone, in fact) have recoiled at the ‘re-accommodation’ of one of United’s passengers, dragged bodily down the aisle and forcibly ejected, bleeding,  because United’s own staff...

Conducting research with an online panel

Article by Louise Harper-King, Research Manager at 72Point / OnePoll American Anthropologist Zora Neale Hurston once said “Research is formalized curiosity. It is poking and prying with a purpose”. This makes a lot of sense because if you don’t have...

PR’s fake news: finding meaningful metrics

Blog post by Jack Peat, Head of Digital at SWNS Media Group / 72Point How many people were actually at Donald Trump’s inauguration? Official estimates say a maximum of 900,000 were in attendance, 100,000 fewer than Obama’s second inauguration and close...

Top 10 social media trends for 2017

Article by Danny Whatmough, Head of Social, EMEA at Weber Shandwick The pace of social media change is perhaps the biggest cliché in our industry. As with many clichés, it’s also true. But as well as paying attention to the...

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