Category: Member Content

When we launched M&A Advisory some 15 years ago, we deliberately chose to specialise in marketing communications and marketing technology. Why? Because this sector isn’t just growing. It’s evolving faster than ever.  Marcomms is where brands are built, reputations are shaped,...

Not all deals age well. Some look great on day one… and then stall. Others keep outperforming 𝘺𝘦𝘢𝘳𝘴 after completion. We see the difference every day. The deals that deliver long-term value usually have three things in common:  𝐀 𝐜𝐥𝐞𝐚𝐫...

The night before signing, most founders don’t sleep. Their minds race with the usual 3 am questions: “Have I chosen the right buyer?” “Will my team be okay?” “Am I leaving money on the table?” But one founder we worked...

In M&A, the difference isn’t just fees, it’s outcomes. The Transactional Broker – online or offline • Chases a deal, not the right deal. • Measures success by speed and volume. • Offers little beyond the transaction. The Strategic Advisor...

Every founder dreams of that moment, the point where the business they’ve built doesn’t just grow but breaks through. For one agency we advised recently that moment came the day they signed a deal that didn’t just change their valuation…...

We hear this a lot. From agency owners who’ve built great businesses. From founders who’ve had inbound interest but no follow-through. From leaders who quietly wonder, “Was that it?” The reality is, not all buyer approaches are created equal. Some...

It’s one of the toughest balancing acts for any agency owner. On one hand, you know that preparation is essential; buyers expect transparency, solid financials, and a compelling growth story. On the other hand, you can’t afford to lose momentum....

In marketing communications, rebrands are often hailed as bold reinventions. New name, new look, new narrative. However, the most effective rebrands don’t discard history. They preserve and project legacy into the future. Striking the right balance matters more than many...

The days of due diligence being a “box-ticking exercise” are long gone. Buyers in the marketing communications sector are digging deeper than ever into the numbers and the story behind the business. What’s changing? Cultural alignment: Acquirers want to know...