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Agency Confidence Soars, Reports Global PR Body

The ICCO Trends Barometer for Q3 2013 reports rising agency confidence in the future, backed by high levels of new business activity. Agency heads reported strong confidence in their agencies’ prospects, with client budgets stable or growing. The one area...

Dreaming vs Digging in PR

Guest blog post by Gabriela Lungu, Chief Creative Officer, UK & EMEA, Weber Shandwick There is a lot of emphasis on creativity lately in the PR industry, and for a good reason. For many years PR practitioners acted as if...

ICCO Welcomes New Member Association

The Dutch Association of public relations consultancies VPRA today officially joined the International Communications Consultancy Organisation (ICCO) as its 29th member association. ICCO’s membership is comprised of national PR associations in the Americas, Europe, Asia, Africa and Australasia. Collectively these...

PR & The Future: Time To Think BIG

Guest blog post by Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP. The ICCO Summit (International Communications Consultancy Organisation) held in Paris October 10-11 chose a bold theme – Change or Perish: The Future of PR. It certainly is a sign of the...

PR & The Future: Time To Think BIG

Guest blog post by Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP. The ICCO Summit (International Communications Consultancy Organisation) held in Paris October 10-11 chose a bold theme – Change or Perish: The Future of PR. It certainly is a sign of the...

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