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Education key to agency integration

Guest blog post by PRable Somewhat bafflingly, there are many people in the PR industry that disregard social media or view it as a flash-in-the-pan that doesn’t complement traditional public relations. Unfortunately this view is likely to limit their lifespan...

Ketchum and Ogilvy PR Pledge Young PR Lions Support

“It is a real testament to Ketchum and Ogilvy PR’s leadership of the global industry that they are our first official supporters. We look forward to announcing other consultancy support very soon.This is a golden opportunity for our industry to...

The importance of integration

Guest blog post by PRable It seems that almost every day a new consultancy dedicated to social media pops up, under-cutting agency prices and claiming to offer a better service than traditional PR professionals. While many agencies have been slow...

Latin America: the time has never been better!

Guest blog post by Jamie McLaughlin, Managing Director of Capstone Hill Search The view of Public Relations in Latin America is one of opportunity, but that it lacks the maturity or sophistication of markets such as the UK or US....

ICCO supports AMEC launch of Measurement Week

The International Association for Measurement and Evaluation of Communication (AMEC), has announced plans to hold Measurement Week in September to fill the gap between understanding the value of PR measurement and doing something about it. The International Communications Consultancy Organisation (ICCO)...

Top PR Leaders Join ICCO Board of Management

The International Communications Consultancy Organisation (ICCO) today announced that Michael Frohlich and Elise Mitchell will join the ICCO Board of Management as representatives of the PRCA UK and the Council of PR Firms respectively. Michael Frohlich, PRCA Consultancy Head of...

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