Blog

Author: Paul Holmes “A brand is what a brand does,” Flaherty said. There has been a big generational shift in expectations of how companies will act and how they will […]

Author: Paul Holmes The PR industry needs to offer greater flexibility and greater freedom to employees if it is to attract and retain the necessary talent for future success. HELSINKI—The […]

Author: Paul Holmes “There are companies that are good at CSR, foundations, cause-related marketing, customer service, and they think that makes them a purpose-driven brand.” HELSINKI—Is purpose-driven marketing the way […]

Author: Paul Holmes Technology’s greatest potential is in its ability to empower humanity, Text 100 chief executive Aedhmar Hynes told the ICCO Summit in Helsinki this morning. HELSINKI— Technology’s greatest […]

Blog by Henrik Rydenfelt, Researcher, University of Oulu; Vice Chair, VEN – The Finnish Council of Ethics for Communication Communication ethics is the critical reflection and revision of practices of communication. The scope of […]

By Elise S. Mitchell, President of ICCO; CEO, Mitchell and Dentsu Aegis Public Relations Network Last week at our global summit in Helsinki, I was elected to serve as president of the International […]