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Ethos Partners is pleased to announce its investment in House of Marketers, backing founder and CEO Inigo Rivero and the wider management team. Experienced media executive John Farrell has been […]

The best deals don’t just happen. They’re designed. When a client approached us about a future sale, there was no rush. They were thinking years ahead. That time made all […]

When you hire an M&A advisor, you’re not just paying for process management. You’re investing in outperformance. Here’s what that means in real terms: Higher Valuation – Skilled advisors position […]

One of the hardest decisions in M&A advisory isn’t about the deal you close but the deal you don’t. Recently, we were deep into a process with a great business, […]

When negotiating a deal, M&A or otherwise, the order in which you tackle issues can make or break the outcome. Some negotiators want first to lock in the headline terms, […]

If you’ve ever had your agency valued and felt the number didn’t quite reflect reality, you’re not alone. Many agency valuations miss the mark because they focus on mechanics rather […]

Few things are more frustrating for a seller than a buyer walking away just before the finish line.  Months of work, endless management meetings, and expensive diligence – all gone. […]

In M&A, great deals don’t start with clever negotiations – they begin with exceptional research. The best transactions are built on deep, thoughtful insight: Understanding market trends before they become […]

When we launched M&A Advisory some 15 years ago, we deliberately chose to specialise in marketing communications and marketing technology. Why? Because this sector isn’t just growing. It’s evolving faster […]

Not all deals age well. Some look great on day one… and then stall. Others keep outperforming 𝘺𝘦𝘢𝘳𝘴 after completion. We see the difference every day. The deals that deliver […]