Author: Tom Allen

Author: Paul Holmes “There are companies that are good at CSR, foundations, cause-related marketing, customer service, and they think that makes them a purpose-driven brand.” HELSINKI—Is purpose-driven marketing the way forward or is the risk of a backlash making purpose...

Author: Paul Holmes Technology’s greatest potential is in its ability to empower humanity, Text 100 chief executive Aedhmar Hynes told the ICCO Summit in Helsinki this morning. HELSINKI— Technology’s greatest potential is in its ability to empower humanity, Text 100...

Blog by Henrik Rydenfelt, Researcher, University of Oulu; Vice Chair, VEN – The Finnish Council of Ethics for Communication Communication ethics is the critical reflection and revision of practices of communication. The scope of this reflection may be narrow or wide. Narrowly speaking, it...

By Elise S. Mitchell, President of ICCO; CEO, Mitchell and Dentsu Aegis Public Relations Network Last week at our global summit in Helsinki, I was elected to serve as president of the International Communications Consultancy Organisation. I am proud to assume this role,...