Tom Allen, Author at ICCO PR

5 predictions for PR in Africa in 2018

Public relations activities across Africa are under a microscope like never before. This renewed interest is for many reasons and while continued economic growth in key African markets is one of them, the most notable reason is the scandal that...

Take part in the Global Communications Report Survey

We are pleased to announce that the USC Center for Public Relations’ 2018 Global Communications Survey is now live! The third annual Global Communications Report (GCR), is presented in partnership with the AMEC, Global Alliance, ICCO, Institute for Public Relations,...

Cybersecurity and Internet of Threats – the new challenge for PR professionals

The biggest challenges for the PR industry are the matters related to cybersecurity and Internet of Threats which is how Melissa Hathaway, one of the leading experts in cybersecurity who worked for Bush’s and Obama’s administration, calls the Internet of...

Fake news reinforces trust in mainstream news

Kantar ‘Trust in News’ study reveals ‘mainstream news media’ reputation remains largely intact while social media and digital-only news platforms sustain major reputation damage as result of ‘fake news’ narratives during recent election cycles. London – 31 October 2017: Kantar...

ICCO Summit: How PR Changes In A World Where News Happens Through Sharing

Author: Paul Holmes “A brand is what a brand does,” Flaherty said. There has been a big generational shift in expectations of how companies will act and how they will take a position on the issues of today. HELSINKI— The...

ICCO Summit: More Freedom, More Flexibility Needed To Retain Talent

Author: Paul Holmes The PR industry needs to offer greater flexibility and greater freedom to employees if it is to attract and retain the necessary talent for future success. HELSINKI—The PR industry needs to offer greater flexibility and greater freedom...

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Author: Tom Allen

5 predictions for PR in Africa in 2018

Take part in the Global Communications Report Survey

Christopher Graves speaks on being inducted into the ICCO Hall of Fame

Francis Ingham speaks on being inducted into the ICCO Hall of Fame

Madan Bahal speaks on being inducted into the ICCO Hall of Fame

Maxim Behar speaks on being inducted into the ICCO Hall of Fame

Cybersecurity and Internet of Threats – the new challenge for PR professionals

Fake news reinforces trust in mainstream news

ICCO Summit: How PR Changes In A World Where News Happens Through Sharing

ICCO Summit: More Freedom, More Flexibility Needed To Retain Talent

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Author: Tom Allen

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