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Author: Tom Allen

Journalism and fake-news, our role as educators

From EUPRERA news. by Wim J.L. Elving, professor Sustainable Communication, Hanze University of Applied Sciences, Groningen, the Netherlands On Thursday, August 16th, 2018, 350 newspapers in the United States took a stand in support of the First Amendment to the...

#POWERofETHICS: Embracing Ethics Month

All through this month of September, PR and communications professionals around the world will set aside a bit of time to renew their understanding of and commitment to the highest standards of ethical conduct throughout the year. It’s all part...

Flawed news

A breaking news story this weekend demonstrates how fake news travels thanks to human curiosity, algorithms, and search. Reporting the death of an individual should be an ethical red line, whatever the media. The death of a senior member of...

When Passion Meets Ethics

“Passion is when you’re willing to quit your job over something in which you believe.” I’m not sure who to originally said this, but, regardless, these words have long resonated with me, and it’s something I once remembered at a very specific crossroads in...

ICCO challenges industry with #POWERofETHICS campaign

International Communications Consultancy Organisation (ICCO) has challenged the public relations and communications industry to put ethics at the heart of everything it does as it begins the #POWERofETHICS campaign. To mark the start of ethics month, and further promote #POWERofETHICS,...

Will AI be the creative partner you wish you had in PR?

Blair Metcalfe CEO & Creative Lead at The Agency Partnership   Ever heard of Turkish-Korean Caesar salad or Cuban lobster bouillabaisse? Instagram-worthy foodie delights, no doubt. Yet, inspired cuisines that weren’t dreamt up by Gordon Ramsay, but by a machine....

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