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Tag: Research

GWPR to undertake global gender pay gap survey

Women’s PR industry body GWPR (Global Women in Public Relations) is planning to undertake a global gender pay gap survey in 2016. GWPR is a new international network of independent Women in PR associations, providing a forum for networking groups of senior PR...
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An Armchair Conversation to reclaim Public Relations

Written by: Georgia Stephens, @PRIANational Set in cosy 332 Manhattan café, Canberra, the first PRIA ACT Armchair Conversation took place between two Fellows, Tom Parkes and James Mahoney. With a glass of red and canapés, Tom interviewed Jim about public relations, in particular the importance of strategic communication....
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Researching, Measuring and Evaluating PR Success

Written by Sarah Alvarez for the PRIA. From Optional Extra to Valued Must-Have: Researching, Measuring and Evaluating PR Success With lines blurring between public relations, marketing, advertising and communications it is increasingly important for PR practitioners to be able to...
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