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Tag: Public Relations

Trends transforming global PR

Article by Tanya Hughes, President, SERMO Communications This summer, we locked SERMO’s 15 lifestyle PR agencies from all over the world in a conference room in Milan for three days to talk about transformation.  Transformation of clients’ and brands’ needs,...

Don’t let storytelling become a fantasy

Article by Petra Sammer, Chief Creative Officer at Ketchum Germany Over the last few years, storytelling has become one of the most frequently used buzzwords in PR.  The accepted wisdom now seems to be that, the future of communications lies in...

ICCO and PRWeek launch World PR Report 2016

The World PR Report 2016, published by ICCO and PRWeek, has today launched at the Global ICCO PR Summit in Oxford. The report, presented by Francis Ingham, Chief Executive, ICCO, is the annual analysis of the international public relations industry. The...

ICCO announces new regional structure

ICCO is pleased to announce that it has launched a new regional structure for its organisation. The new structure divides the world into five regions consisting of the Americas, Africa, Asia Pacific, Europe, and the Middle East. Each region will...

PR In Africa: Changing The Narrative

  Article by Yomi Badejo-Okusanya, President of the African Public Relations Association (APRA)   Many years ago, The Economist magazine carried a cover story describing Africa as a ‘hopeless continent’. Several years later, The Economist reversed itself by coming out...

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