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Tag: PRIA

An Armchair Conversation to reclaim Public Relations

Written by: Georgia Stephens, @PRIANational Set in cosy 332 Manhattan café, Canberra, the first PRIA ACT Armchair Conversation took place between two Fellows, Tom Parkes and James Mahoney. With a glass of red and canapés, Tom interviewed Jim about public relations, in particular the importance of strategic communication....

Researching, Measuring and Evaluating PR Success

Written by Sarah Alvarez for the PRIA. From Optional Extra to Valued Must-Have: Researching, Measuring and Evaluating PR Success With lines blurring between public relations, marketing, advertising and communications it is increasingly important for PR practitioners to be able to...

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