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Tag: PR

Researching, Measuring and Evaluating PR Success

Written by Sarah Alvarez for the PRIA. From Optional Extra to Valued Must-Have: Researching, Measuring and Evaluating PR Success With lines blurring between public relations, marketing, advertising and communications it is increasingly important for PR practitioners to be able to...
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12 International PR Developments To Watch

Written by: David Gallagher @TBoneGallagher Senior Partner/CEO Ketchum Europe President, ICCO Sometime over the past decade, the PR agency business evolved from ‘burgeoning’ to ‘nearly established’ (my benchmarks) as a global industry, with national trade associations representing thousands of agencies...
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PR Agencies Are Changing – And Not A Moment Too Soon

Written by: David Gallagher @TBoneGallagher Senior Partner/CEO Ketchum Europe President, ICCO One of the benefits of volunteering time to be active in industry associations like ICCO is the opportunity to learn from colleagues, thought-leaders and even competitors on what’s going...
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5 Lessons For PR From Cannes 2015

Written by Paul Holmes @paulholmespr A question of definitions, a time to stop sounding so defensive, and reasons to really celebrate creativity. The morning after the presentation of this year’s Cannes Public Relations Lions, The Holmes Report and Ogilvy Public...
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The PR World At Cannes 2015

Written by Arun Sudhaman @Arunsudhaman PR industry presence is more visible than ever, seven years after the Festival launched the PR Lions category. 2015 marks the seventh edition of the Cannes PR Lions, which will age anyone who remembers the...
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What Does Success Look Like?

@HK_London The UK’s Young PR Lions, Helen Wood and Rachel Matovu, share their highs and lows from Cannes Lions. This is a question we hear from clients and colleagues on a near daily basis in the PR world. From coverage targets...
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2015 Cannes Lions Cheat Sheet

By MitchCommGroup  @mitchcommgroup This week is the 2015 Cannes Lions International Festival of Creativity. Cannes Lions recognizes and awards the year’s best creative ideas across 16 categories, covering everything from traditional print and film communications to technology and product design. Cannes Lions believes creativity is...
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Pride of the Lions

Written by Emily Andrews @thatsmeemily   The Cannes Lions Festival has a storied history of recognising the best in advertising and marketing. In recent years, it has honoured more work in the PR, brand and corporate communications space. Emily Andrews...
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Public Relations Lacks Confidence

By Stephen Waddington    [av_font_icon icon=’ue8f1′ font=’entypo-fontello’ style=” caption=” link=’https://twitter.com/wadds’ linktarget=” size=’40px’ position=’left’ color=’#3980bf’ av_uid=’av-2hckbz’][/av_font_icon]@Wadds   Public relations has a confidence issue and yet our value to organisations has never been clearer. Comedy and satire are characteristics of a healthy...
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