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Tag: PR

Trends transforming global PR

Article by Tanya Hughes, President, SERMO Communications This summer, we locked SERMO’s 15 lifestyle PR agencies from all over the world in a conference room in Milan for three days to talk about transformation.  Transformation of clients’ and brands’ needs,...

Don’t let storytelling become a fantasy

Article by Petra Sammer, Chief Creative Officer at Ketchum Germany Over the last few years, storytelling has become one of the most frequently used buzzwords in PR.  The accepted wisdom now seems to be that, the future of communications lies in...

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