Category: ICCO News

The ICCO Global Summit – which brings together the brightest minds in the industry to discuss and advance new ideas and catalyse innovation through dialogue and collaboration– returned as a hybrid event this year. Over two days, we listened and...

LONDON, 25th November, 2021 PR and Communications professionals across the globe have citied ‘strategic consulting’ (45%), ‘measurement, evaluation and analytics’ (35%) and ‘research, planning and insight’ (32%), as its top three areas of skillset investment, to help nurture, develop and retain...

LONDON, 22nd November, 2021 Global agency heads predict meaningful measurement and analytics technology will have the greatest impact on the PR and communications industry’s future, according to the 2021-2022 ICCO World PR Report. When asked which technology will have the greatest...