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Category: Member Content

What Young Lions Can Teach Us Old Cats

Guest blog post by David Gallagher, ICCO President & CEO EMEA, Ketchum Earlier this year, ICCO helped launch a new feature of the Cannes Lions International Festival of Creativity, the Young PR Lions – a global competition of 28-and-under talent...
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Cannes Lions Predictions for PR 2014

Guest blog post by David Gallagher, ICCO President & CEO EMEA, Ketchum As I write this from cold, grey and wet London, it’s hard to believe that in just a few weeks the world’s marketing and communications geniuses will descend...
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Education key to agency integration

Guest blog post by PRable Somewhat bafflingly, there are many people in the PR industry that disregard social media or view it as a flash-in-the-pan that doesn’t complement traditional public relations. Unfortunately this view is likely to limit their lifespan...
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The importance of integration

Guest blog post by PRable It seems that almost every day a new consultancy dedicated to social media pops up, under-cutting agency prices and claiming to offer a better service than traditional PR professionals. While many agencies have been slow...
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Latin America: the time has never been better!

Guest blog post by Jamie McLaughlin, Managing Director of Capstone Hill Search The view of Public Relations in Latin America is one of opportunity, but that it lacks the maturity or sophistication of markets such as the UK or US....
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Dreaming vs Digging in PR

Guest blog post by Gabriela Lungu, Chief Creative Officer, UK & EMEA, Weber Shandwick There is a lot of emphasis on creativity lately in the PR industry, and for a good reason. For many years PR practitioners acted as if...
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PR & The Future: Time To Think BIG

Guest blog post by Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP. The ICCO Summit (International Communications Consultancy Organisation) held in Paris October 10-11 chose a bold theme – Change or Perish: The Future of PR. It certainly is a sign of the...
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PR & The Future: Time To Think BIG

Guest blog post by Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP. The ICCO Summit (International Communications Consultancy Organisation) held in Paris October 10-11 chose a bold theme – Change or Perish: The Future of PR. It certainly is a sign of the...
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