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Category: Member Content

10 words that weaken your message

Written by – Lorraine Forest-Turner, PRCA trainer  What message do we convey when we say or write “I’m just checking if Friday’s meeting is still on” or “this is just an example of our creative work”? ‘Just’ has become the new ‘basically’,...

An Armchair Conversation to reclaim Public Relations

Written by: Georgia Stephens, @PRIANational Set in cosy 332 Manhattan café, Canberra, the first PRIA ACT Armchair Conversation took place between two Fellows, Tom Parkes and James Mahoney. With a glass of red and canapés, Tom interviewed Jim about public relations, in particular the importance of strategic communication....

Researching, Measuring and Evaluating PR Success

Written by Sarah Alvarez for the PRIA. From Optional Extra to Valued Must-Have: Researching, Measuring and Evaluating PR Success With lines blurring between public relations, marketing, advertising and communications it is increasingly important for PR practitioners to be able to...

12 International PR Developments To Watch

Written by: David Gallagher @TBoneGallagher Senior Partner/CEO Ketchum Europe President, ICCO Sometime over the past decade, the PR agency business evolved from ‘burgeoning’ to ‘nearly established’ (my benchmarks) as a global industry, with national trade associations representing thousands of agencies...

PR Agencies Are Changing – And Not A Moment Too Soon

Written by: David Gallagher @TBoneGallagher Senior Partner/CEO Ketchum Europe President, ICCO One of the benefits of volunteering time to be active in industry associations like ICCO is the opportunity to learn from colleagues, thought-leaders and even competitors on what’s going...

5 Lessons For PR From Cannes 2015

Written by Paul Holmes @paulholmespr A question of definitions, a time to stop sounding so defensive, and reasons to really celebrate creativity. The morning after the presentation of this year’s Cannes Public Relations Lions, The Holmes Report and Ogilvy Public...

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