Category: Member Content

Article by Julian Boulding, President, thenetworkone   PR. Public Relations. Influencing the public, via editorial media. Lunches with journalists. Press conferences. Press offices. That was then. Today, rather like advertising people, communications professionals are almost embarrassed about the label ‘PR.’ But these...

Article by Dan Berry, Behavioural Insights Strategist, H+K Smarter, Hill+Knowlton Strategies   As communicators we have always known that people act in ways that are often surprising and seemingly irrational. People do not always switch to a better and cheaper...

Jelena Djelic, eKapija interviews Maxim Behar, President of the International Communications Consultancy Organisation (ICCO) In the past decade, the public relations industry has changed much more than any other business industry. A drastic shift in the ownership of media throughout the...