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Researching, Measuring and Evaluating PR Success

Written by Sarah Alvarez for the PRIA. From Optional Extra to Valued Must-Have: Researching, Measuring and Evaluating PR Success With lines blurring between public relations, marketing, advertising and communications it is increasingly important for PR practitioners to be able to...

12 International PR Developments To Watch

Written by: David Gallagher @TBoneGallagher Senior Partner/CEO Ketchum Europe President, ICCO Sometime over the past decade, the PR agency business evolved from ‘burgeoning’ to ‘nearly established’ (my benchmarks) as a global industry, with national trade associations representing thousands of agencies...

PR Agencies Are Changing – And Not A Moment Too Soon

Written by: David Gallagher @TBoneGallagher Senior Partner/CEO Ketchum Europe President, ICCO One of the benefits of volunteering time to be active in industry associations like ICCO is the opportunity to learn from colleagues, thought-leaders and even competitors on what’s going...

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