Author: icco-2026

Every business owner faces moments of uncertainty.  Economic headwinds, shifting client demands, margin pressure, or competitive disruption- All of these can make the future feel less predictable. However, in M&A, uncertainty doesn’t always have to be a barrier.  In fact,...

When an acquirer looks at a marketing services firm, they buy more than revenue streams, client relationships, and creative talent.  They’re buying the engine that runs the business.  Increasingly, that means assessing digital maturity. Too often, owners underestimate this.  They...