Author: icco-2026

Ethos Partners is pleased to announce its investment in House of Marketers, backing founder and CEO Inigo Rivero and the wider management team. Experienced media executive John Farrell has been […]

The best deals don’t just happen. They’re designed. When a client approached us about a future sale, there was no rush. They were thinking years ahead. That time made all […]

When you hire an M&A advisor, you’re not just paying for process management. You’re investing in outperformance. Here’s what that means in real terms: Higher Valuation – Skilled advisors position […]

One of the hardest decisions in M&A advisory isn’t about the deal you close but the deal you don’t. Recently, we were deep into a process with a great business, […]

When negotiating a deal, M&A or otherwise, the order in which you tackle issues can make or break the outcome. Some negotiators want first to lock in the headline terms, […]

If you’ve ever had your agency valued and felt the number didn’t quite reflect reality, you’re not alone. Many agency valuations miss the mark because they focus on mechanics rather […]

Few things are more frustrating for a seller than a buyer walking away just before the finish line.  Months of work, endless management meetings, and expensive diligence – all gone. […]

In M&A, great deals don’t start with clever negotiations – they begin with exceptional research. The best transactions are built on deep, thoughtful insight: Understanding market trends before they become […]